Projects
As an expert in digital and ecommerce marketing, my career began with designing and developing large, complex websites. Over the years, I expanded my expertise across all digital channels, staying ahead of industry trends and evolving best practices.
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I am passionate about helping emerging brands establish their presence. From launching new food brands to managing a $13 million retail media budget for iconic candy and cookie brands, I bring the knowledge and strategies needed to drive demand, increase conversions, and build customer loyalty.
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Today, I leverage data, insights, and technology to craft customized digital roadmaps aligned with brand objectives, delivering measurable growth and long-term success. My work spans consulting projects, as well as agency and client-side roles, showcasing the diverse impact I’ve made throughout my career.
Amazon Seller & Vendor Central
Digital Commerce Consultant
As a self-taught Amazon expert, I have collaborated with small manufacturers, publishers, and agencies to optimize their presence on Amazon.
In addition to managing accounts, I have developed and executed effective Amazon Advertising strategies and campaigns, driving growth and performance.
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Koope Skincare Amazon Launch
Amazon Consultant
Koope, a new and different kind of skincare needed help setting up and marketing their products on Amazon Seller Central.
As non-Amazon experts, Koope partnered with Donee' Damore Consulting, to set up their catalog, design their PDPs, A+ Content and Store, along with driving awareness within Amazon for their amazing products.
To be successful on Amazon, it was crucial Koope communicated their value proposition and differentiation from the competition.
To complete Retail Readiness, Koope participated in the Vine program. Once they had 15 reviews on each product, Sponsored Product and Sponsored Brand ads were launched to drive awareness and conversions which resulted in a 15% conversion rate and a $3.65 ROAS.
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MustKetch Integrated Marketing & Amazon
Brand/Marketing Director
Somers Family Specialties
As a new food condiment, Somers Family MustKetch needed support to successfully launch on Amazon.
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Once the Amazon storefront was set up and optimized for promotion, an integrated marketing communications plan was developed to drive visibility and sales.
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The next phase focused on expanding retail distribution by introducing the product to Chicagoland supermarkets and boosting awareness through local events.
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BP Fuels 2016 CRM Strategy
Sr. Account Director
Epsilon
BP Fuels launched a customer rewards and loyalty program for their gas stations, aiming to engage, inspire, and retain members. To support this initiative, Epsilon developed a comprehensive CRM strategy for 2016.
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Collaborating with teams across Strategy, Analytics, and Technology, the CRM approach focused on delivering relevant content to segmented audiences by leveraging both attitudinal and behavioral data.
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Shark Energy USA
Digital Marketing Consultant
Shark Energy Beverage aimed to increase brand awareness in the U.S. market through digital marketing. However, the existing corporate website primarily catered to distributors rather than consumers.
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To support the digital marketing efforts, a new U.S.-focused website was developed. The process began with crafting a website strategy to establish the brand’s tone and messaging. Next, the information architecture (IA) and user experience (UX) were designed to ensure a seamless and engaging structure.
Once approved, the content was created by blending material from the corporate site with new copy and imagery tailored for the U.S. audience.
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Bloomingdale's Digital Assessment
Director Digital Strategy
Schawk Retail Marketing
As a long-time print client of Schawk Retail Marketing, Bloomingdale’s faced challenges in keeping pace with competitors in online sales.
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To address this, a comprehensive digital assessment was conducted, identifying key areas for improvement. Based on the findings, strategic recommendations were provided to enhance their digital presence and drive online growth.
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