When debut author Johnnie London prepared to introduce Heaven’s Rewrite to readers, the goal was to build excitement and drive early sales through a soft launch presale on Amazon.

Challenge
As a new author in a crowded romance market, standing out required a strong presence on Amazon and coordinated digital marketing across multiple channels to generate awareness, credibility, and early momentum.
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Strategy& Execution

• Amazon Presence: Built a complete Amazon product page with optimized copy, compelling imagery, and A+  Content to communicate the book’s unique time-travel romance theme and drive conversions.

• Amazon Advertising: Planned and executed a full-funnel campaign, targeting both category keywords and comparable titles to capture high-intent readers.

• Paid Social Media: Developed and managed Meta ad campaigns to broaden reach and drive traffic to Amazon.

• Organic Social Media: Created engaging content for Meta and TikTok to generate buzz, highlight key themes, and encourage community interaction.

Results
The integrated approach delivered strong early performance: 200 books sold in the first 2 months of presale and launch. Established a foundation of reviews, visibility, and brand awareness critical for long-term success. Built a social media presence across Meta and TikTok that continues to engage romance readers.

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