Amazon Launch & Advertising Case Study

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Challenge

Koope, an innovative skincare brand, needed to establish its presence on Amazon Seller Central but lacked in-house expertise to manage the platform. The brand’s goal was to launch successfully, communicate its unique value proposition, and stand out in a highly competitive beauty category.

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Strategy & Execution

• Catalog & Content Development: Set up and optimized the full Amazon catalog, including product detail pages (PDPs), A+ Content, and a branded storefront designed to highlight Koope’s differentiation.

• Retail Readiness: Enrolled products in the Amazon Vine program, securing 15 reviews per SKU to quickly build trust and credibility with new shoppers.

• Advertising Campaigns: Planned and executed Sponsored Product and Sponsored Brand campaigns to drive visibility and conversions across relevant keyword and category placements.

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Results

• Achieved Retail Readiness within launch phase.

• Drove a 15% conversion rate, exceeding Amazon beauty category benchmarks.

• Delivered a $3.65 ROAS, establishing a strong baseline for ongoing growth.